Challenge

Every breath of a premature can be the last without an incubator. Yet in many Romanian maternity wards, incubators are either outdated or missing entirely.

Work

To raise money for new medical equipment, we turned an outdated maternity incubator into a 0.2 square meter baby room and listed it on major real estate marketplaces in Romania. So, parents in search of larger homes could also rent The Tiniest Room for just 10€, supporting the future of a premature baby.

Impact

Every rental served as a donation that helped Save the Children Romania purchase new medical equipment. 30 new incubators were provided to maternity wards, one at a time, helping 8320 newborns over a span of 6 months. All with 0€ invested in media. 

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