Challenge

Reach a fashion-forward Gen Z audience.

Work

Puffers have become one of Gen Z’s hottest obsessions across the world - but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. Tiger Beer collaborated with fashion designer, Izzy Du to create the world’s first puffer jacket with a beer-powered cooling system to keep you looking and feeling cool

Impact

Results were far from cool with a campaign reach globally of 433M+ and coverage across 10+ key global markets and 7k+ organic views of the campaign launch video.