Challenge

Launch Magnum’s summer NPD and global 360 campaign.

Work

We partnered Magnum with Gen Z streaming sensation Troye Sivan to create three different mixes of his track honey, inspired by the three new Magnum flavours, Euphoria, Wonder and Chill. Launching through an influencer and creator experience at the Magnum Cannes space.

Impact

Troyes Honey remixes gained 100M overall track plays. Influencer content over Cannes reaching 272M views, resulting in 97M new followers for Magnum.

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