Integrated Communications Agency Golin Belgrade, operating as part of the Interpublic Group (IPG) since 2016, celebrated nine years of successful work on the Serbian market, the second since Golin has launched Golin Belgrade in partnership with Ruskin & Hunt last year.
After successful 2017. Golin Belgrade continues to providing PR services, digital and content creation, across Southeast European market, using the innovative and revolutionary integrated G4 model with individuals specialized in different areas using innovative tools such as The Performance Report, The Bridge, and The Relevance Fingerprint, to initiate changes, plan and implement significant campaigns.
The Performance Report is a new and unique tool in the field of communication for research, strategic planning, positioning and the impact on the brands and companies on the market. The relevance to brands is also contributed daily by the tool called The Bridge, the first and largest global network from which the headquarters support hundreds of brands in real time.
The Golin Agency has also developed The Relevance Fingerprint, an online study especially effective at the start of the planning process, which measures the brand’s relevance to the competition, as well as what is relevant to each brand and category.
With 50 offices around the world and more than 60 years of experience, Golin has managed to make a step forward through projects that promote courage instead of average.
Since 2014, Golin received the following awards: “PRWeek Global International Agency of the Year” in 2015 and 2016, “PRmoment’s Large Agency of the Year”, “PRWeek UK’s”, “Best Work Agency”, “UK Consultancy of the Year” and “Best Holder Award from The Holmes Report.”
During the 9-year work, the agency, first of all as Ruskin & Hunt and then as Golin Belgrade, won numerous awards for its projects – “Guys, who drive home?”, realized in cooperation with HEINEKEN Serbia, and for the same project also received a prestigious award from the Golin Group, winning the 2nd place among the projects from all 50 offices.
Golin agency team is made up of experts on various segments of communication, and the synergy of their rich knowledge and experience makes this agency unique on the Southeast European market.