Can brands shake off the cynicism and prove their good intentions are more than a calculated shortcut for publicity?
January is traditionally a time of good intentions, but are the promises businesses make to themselves and the public about CSR built on shaky ground?
Join Golin, the PRCA and a panel of senior comms experts on Wednesday January 24th to look at the relationship between PR and CSR and ask whether good intentions have been lost along the way, as lip service to good causes has proved a winning formula for publicity and awards success.
We will also discuss whether crumbling confidence in politics means we need brands to step up and make difference more than ever.
Matt Cole, head of policy & social energy, npower
Bibi Hilton, managing director, Golin
Jonathan Horrell, Global head of sustainability, Mondelez
Ciaran Nelson, head of corporate comms, Anglian Water
Danny Rogers, Editor, PRWeek
Wednesday 24 January, 2018 6pm for 6:30 – 7:30 followed by drinks
If you would like to attend please email firstname.lastname@example.org