BELGRADE (November 28, 2016) – Interpublic Group (NYSE: IPG) agency Golin has launched Golin Belgrade in partnership with Ruskin & Hunt, a leading PR agency in Serbia. The newly formed agency will bring truly integrated services to the Southeastern European market – offering PR, digital, content and advertising expertise to clients under the leadership of executive director Djordje Odavic.
“Golin Belgrade’s mission is to create change through relevant, brave work worthy of awe, action and awards,” said Odavic. “Our integrated g4 model will completely change our internal structure and help us create the most memorable campaigns for our clients,.” Golin’s entry into the Serbian market follows the launch of Golin Germany earlier this year, a joint venture formed with sister agency, GGH MullenLowe in Hamburg.
“As we continue to work towards our ambition to be named the defining agency of the decade, we will look to partner with like-minded individuals and agencies to achieve that goal,” said Matt Neale, president EMEA and co-president New York at Golin. “From our first meetings with the Ruskin & Hunt team, we knew that we shared the same values and we were inspired by their energy and relentless dedication to relevance and creativity.”
Ruskin & Hunt has operated in Serbia for eight years, working with international and domestic clients across industries from its four regional offices in Serbia, Bosnia and Herzegovina, Croatia and Montenegro.