Ever wondered what your baby doppelganger would look like? To celebrate 11 years of Wimbledon sponsorship, evian is offering tennis fans the chance to receive their very own #Babydoubles image through its UK Facebook page.
evian has previously created celebrity and sports star babies to match their adult counterparts as part of its Live Young campaign – highlighting the playfulness at the heart of the evian brand.
But this summer the public can get their own too – joining the likes of Stan Wawrinka and Garbiñe Muguruza – by sharing a photo with #Babydoubles on their special Facebook post.
Golin’s dedicated 24/7 #Babydoubles team will then serve up a ‘baby-fied’ version of lucky selected photos – with a dash of photoshop wizardry support from retouch studio Happy Finish.
To kick off the campaign, British tennis number one Kyle Edmund starred as the first #Babydoubles image in the social launch post.
“Both evian’s babies and their Wimbledon sponsorship are iconic – so this year we were tasked to bring the two together with a social campaign that brought the ATL Live Young campaign to life and let the public get involved. Wimbledon brings out the nations playful side, and our #Babydoubles will add to the fun” said Alex Wood, Golin Executive Creative Director.