CHICAGO (June 18, 2018) – Interpublic Group (NYSE: IPG) agency Golin, appointed Carrie von der Sitt as head of U.S. growth, overseeing business development strategies across the agency’s most profitable region. This promotion comes just 16 months after von der Sitt took over Golin’s U.S. food and beverage sector. She is based in Chicago and reports to co-CEO Matt Neale.
“Carrie has been at the helm of the agency’s largest and most impactful business growth efforts,” said Neale. “Her knowledge of Golin’s unique credentials give the agency an upper hand when it comes to delivering the most thoughtful and progressive solutions to our clients. Whilst in her new role, Carrie will deploy our suite data and analytics tools to give our clients a competitive edge in the ever increasing battle to remain relevant.”
von der Sitt is a 22-year Golin veteran with decades of consumer marketing expertise, developing strategic campaigns for clients such as Unilever, McDonald’s, Nestle Purina and Levi Strauss & Co. Most recently, she served as the agency’s first-ever U.S. food and beverage head, where she won new assignments for KeVita, Conagra Brands and Boy Scouts of America.
As head of U.S. growth, Carrie will expand the agency’s new business function across the U.S. while spearheading the largest opportunities, with a major focus on heathcare, technology and consumer portfolio growth. She will also work with global agency leaders to develop deeper sector-specific capabilibilties and KPIs, create programs that drive efficiency across the network and help scale major go-to-market strategies for each office.