Zita Wang joins the agency to lead the specialized capability across China
SHANGHAI (June 16, 2021) Interpublic Group (NYSE: IPG) agency Golin announced today the expansion of its China operations, with the launch of an integrated marketing communications offering to be led by newly-appointed Zita Wang. Rooted in data intelligence and designed to create cultural movements that drive brand conversion along the customer journey, a critical capability in China, the new offering underlines Golin’s commitment to enhancing digital services in this area. Wang reports to Lydia Shen, managing director, Golin China.
“We are very excited to have Zita join us and bring this integrated offering to life,” said Shen. “I have full confidence that she is the perfect candidate to drive the launch of this innovative initiative, one that makes a significant dual impact on both brand and business results.”
“I’m thrilled to join Golin and am super inspired by the agency’s unique approach to understanding every stage of the customer journey,” said Wang. “I look forward to building our team, all of whom specialise in China-based platforms and deliver data-backed creative ideas that drive impact.
Highly experienced in digitally-driven integrated marketing communications, Zita joins Golin after having led the Shanghai digital practice as senior vice president at Weber Shandwick, and holding roles at BCW (formerly Cohn & Wolfe).