Hong Kong: Today, Interpublic Group (NYSE: IPG) agency Golin has announced the appointment of Kurt Deng to the newly created role of executive creative director to drive earned-first creative in China.
Deng joins the agency with over two decades of multidisciplinary experience, both in PR and advertising, covering healthcare, sports, automobile, lifestyle, food & beverage, consumer technology and fast-moving consumer goods (FMCG). He has acquired a flair to communicate creative concepts through engaging storytelling, compelling visuals and immersive experiences that drive business results. Deng reports directly to Lydia Shen, managing director of Golin China.
“Kurt has strong insights and deep understanding in earned media and integrated approaches that drive cultural movements in China,” said Shen. “He is also keenly focused on how creative can drive true business results for clients — a unique skillset that really sets him apart.”
“I’m so thrilled to join the team in China to accelerate agency transformation in the new era,” said Deng. “I’m looking forward to working with all of the practice leaders and Innovation team to transform data insights into creative solutions that matter to the target audience and make an impact on their life.”
Deng’s career started at McCann Erickson, and then he led the creative team in Ogilvy & Mather PR, followed by Publicis where he developed multiple award-winning campaigns across advertising, PR and integrated communications. Throughout his career, he has worked with numerous brands including Johnson & Johnson, BMS, GSK, Sanofi, Roche, Pfizer, Ford, GM, Unilever, Adidas, Danone, Johnnie Walker, and Goodyear.
“We are committed to growing our data-driven, earned-first creative team across Asia Pacific to drive change and deliver impactful business results for our clients,” said Shouvik Prasanna Mukherjee, chief creative officer, Asia Pacific for Golin. “Kurt brings in deep market knowledge and creative credentials that will help shape our growth story in China and across the region,”
Today’s latest announcement from Golin continues to bolster the senior leadership team in China, following the appointment of Zita Wang as head of Integrated Marketing Communications. Whilst across the region, Golin appointed Shouvik Prasanna Mukherjee as Golin Asia’s first chief creative officer.