Hong Kong, 10 March 2022: Today, Interpublic Group (NYSE: IPG) agency Golin has announced the appointment of Lottie Longford to the newly-created role of Director of Marketing & Communications APAC for multiple Golin Group agency brands – including Golin and DeVries Global.
Prior, Longford was Director at Golin Hong Kong, leading the team’s health & wellness accounts, having transferred from the agency’s London location in 2016. In her new role, Lottie will be the Asia Pacific lead to regionally drive brand positioning and initiatives for both agency brands, working closely with global, APAC and market leaders.
Longford will report into Golin’s Head of Growth, Simon Ruparelia, as well as APAC President Darren Burns, as part of a growth team for the region.
Darren Burns comments: “Lottie is one of our key business leaders in Hong Kong and someone who has a palpable passion for our industry. In her new role, she will help shape our growth by communicating to talent, clients and the wider industry about the change we drive in Asia”.
“Across the past eight years at Golin, I’ve always been energised by the smart, creative work we do, and am proud of what we stand for – as well as admiring the innovation and achievements of the DeVries Global teams,” said Longford. “I’m excited to bring my experience and ideas to the role in amplifying our work and people”.