Repurposing: How to Get the Most Out of Your Content

April 22, 2022

by Clark Herman, Senior Writer, Content Manager

Attention has become an increasingly rare commodity in the media landscape. In the healthcare world, the channels are myriad, medical meetings have gone hybrid, and practically everyone is in on the digital marketing game. While “Content is King” has been the indelible mantra reverberating through marketing and communications bullhorns, its nuances have shifted as new insight has emerged and omnichannel strategy has driven results.