The agency tapped to lead brand building and integrated marketing efforts across the U.S.
NEW YORK (May 10, 2023) – Interpublic Group (NYSE: IPG) agency Golin, announced today a new partnership with [solidcore], a studio-based full-body, strength-training workout that started in Washington, D.C. and has rapidly expanded to 100 locations across the U.S. Golin was appointed agency of record (AOR) for public relations and influencer marketing. The partnership began in February and is led by the agency’s New York office.
The Golin team will support [solidcore]’s growth through continued brand building activities including media relations, brand strategy, and influencer collaborations for amplification on the brand’s owned channels.
“We’re excited to partner with a brand that creates an inclusive environment to empower and inspire people to find the joy in the work and become the strongest versions of themselves,” said Dawn Langeland, president, New York, Golin. “We share [solidcore]’s ethos to always show up and do the best work of our lives, and we’re looking forward to bringing Golin’s media and digital expertise to their already beloved brand as they grow and celebrate critical milestones.”
As part of Golin’s first charge, the team will map out a content plan for expanding [solidcore]’s business which includes a calendar of activations related to cultural celebrations, the brand’s upcoming 10th anniversary and the opening of its 100th studio location in Santa Monica. They will also devise a media relations strategy that elevates [solidcore]’s unique approach to community-based strength-training and Pilates-inspired fitness as the brand prepares for continued growth and expansion in the near future.
“[solidcore] stands out in a category on its own,” said Lisa Copeland, vice president of marketing, [solidcore]. “It’s important for us to invest in brand activities that are culturally relevant, reinforce our key differentiators and align with our focus to help make clients stronger and more resilient – physically and mentally. The Golin team brought us never-before-seen creative ideas that were backed by smart insight, and we’re excited to realize that strategy during such an exciting time for our business and consumers.”