TAIPEI (3 AUGUST, 2023) – Interpublic Group (NYSE: IPG) agency Golin today announced the appointment of Neysa Chou as Executive Director, Golin Taipei.
Chou brings a wealth of experience spanning entertainment, tourism, cosmetics and consumer electronics, across PR, digital and marketing. The appointment sees Chou returning to IPG, having previously held roles in Taipei and Beijing at Golin and DeVries Global.
As part of her remit, Neysa will be charged with leading Taipei’s growing consumer and digital teams, focusing on ensuring excellence in strategic consulting, IMC (Integrated Marketing Communications) as well as social media and digital project management.
On her new role Chou said, “I couldn’t be happier to join Golin Taipei. I’ve watched as the team has created meaningful, award-winning work, alongside truly progressive DEI programs. I’m keen for the experience I’ve accumulated across the past decade – especially insights into the travel and FMCG industries – to benefit our clients and people, while becoming part of the fantastic workplace culture Golin is renowned for”.
Neysa reports directly to Golin Taipei’s Managing Director, Terry Chiang, who commented, “Neysa’s creative enthusiasm, acute business acumen and reputation as a trusted counsellor to brands across a multitude of industries will help us create real change and impact for our clients. Leading our dynamic, energetic and passionate team, I see Neysa’s well-rounded experience further elevating our talents’ skillset, strategic thinking and eagerness to make even bolder moves for brands.”