Golin Launches Updated Brand Identity for 'Golin Health' to Reflect its Specialized Healthcare Communications Capabilities

October 2nd, 2023

Agency releases new creative, digital and social assets to support its newly unveiled mission of working to bring health within reach for more.

CHICAGO (October 2nd, 2023) – Interpublic Group (NYSE: IPG) agency Golin announced today the launch of its updated brand identity for Golin Health. This announcement reflects the practice’s specialized global healthcare capabilities, its dedicated mission of “working to bring health within reach for more,” and it comes with a new brand identity complete with creative, digital and social assets.

Golin’s extensive work in the healthcare industry has generated significant annual double-digit growth in recent years, and it accounts for nearly 25% of the agency’s overall global revenue. On the heels of this expansion comes an opportunity to refresh current branding, rearticulate the agency’s values and mission related to health and wellness and better connect with the growing blue-chip client roster. The new identity is featured on, as well as Golin Health’s dedicated LinkedIn and Instagram channels.

“With an increasing portfolio and an impact in numerous therapeutic areas, Golin Health has released a new website and brand identity that supports its critical mission and values of working to bring health within reach for more,” said Cori McKeever, president, global healthcare, Golin. “The new branding is rooted in Golin’s master values to discover powerful human truths that bind us, to create with bravery, and to collaborate inclusively and obsessively, but it brings a specialized focus on the important healthcare issues that matter to our clients and are backed by the expertise of our specialists.”

“Golin Health’s new brand identity and strong mission supports our culture of creating change that matters, and we are energized by the opportunities the future holds to continue to make a difference in peoples’ lives,” said Matt Neale, CEO, Golin. “At its core, Golin Health believes everyone should have access to the information they need to make informed healthcare decisions and is on a mission to help its clients achieve this goal.”

Using data-driven strategies, deep scientific knowledge and cultural connections, Golin Health creates attention-grabbing work that drives change. A selection of work is featured on the new website, as well as news and perspectives from the best-in-class talent that comprises the agency.

“The identity and mission are a culmination of a year-long collaboration with the talent in our agency,” said Smitha Piedilato, executive creative director, Golin Health. “We believe health connects us all and yet the individual experience of health can be vastly different depending on who or where you are. The simple typography and design reflect our diversity of thinking and the work we do every day — to help more people on their individual journey to health”.

Visit to explore the new website and brand.