Singapore, 26th March 2024: Interpublic Group agency Golin welcomes Ian Willoughby as Director within the agency’s healthcare practice, Golin Health. Working to bring health within reach for more, Golin Health uses data-driven strategies, extensive scientific knowledge, and cultural connections to create purposeful work that gets attention and drives change.
Located in Singapore, Willoughby will work across Golin branded agencies, and will be responsible for building the healthcare offering. With healthcare communications expertise over 25 years, Willoughby has worked within major pharmaceutical companies, communications and medical education businesses in Singapore, the UK and Australia. Most recently, as General Manager at McCann Health in Singapore, he has experience across a wide range of specialist, general practice and consumer health areas and has led the development of award-winning and highly effective campaigns.
APAC President Darren Burns says of Willoughby’s appointment, “We are so glad to have Ian at the helm of Golin Health in Singapore. He brings a unique insight into the opportunities and challenges faced by healthcare brands, catalysing new thinking into how we propel positive change for our clients”.
Willoughby shared, “I’m very happy to be part of the Golin team, adding to their experience across APAC, and globally. Creating impactful, purposeful programmes around health and wellness is vitally important to enhance community understanding and create change, ultimately improving health outcomes. This is what we will be helping all our clients to achieve.”
Willoughby’s industry experience has also seen him serve as Chairman of the Healthcare Communications Council in Australia, helping to provide leadership in effective healthcare advertising and communications.