The pace of business change is set to reach unprecedented levels in 2025, testing corporate reputations like never before. As companies navigate complex internal and external shifts, from increased fractured media platforms and AI integration across businesses at scale to geopolitical concerns and shifting views on DEI and sustainability commitments, their ability to maintain stakeholder trust and protect their reputation will determine market leadership.

Golin has identified ten critical trends that will shape how companies build, protect and evolve their reputations in this transformative business landscape and what leaders need to know to stay ahead.