Engelmann to oversee one of the agency’s largest offices and grow the agriculture and commodities specialty function
DALLAS (April 13, 2023) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of Beth Engelmann as managing director, Dallas. In addition to leading the operations in Texas, Engelmann will also drive the agency’s agriculture and commodity efforts, building upon her deep experience in those categories.
Engelmann will oversee one of Golin’s largest global offices comprised of more than 100 specialists in digital strategy, social media, influencer marketing, technology, data and analytics, and consumer communications. The Dallas market is a hub for major global clients like Adobe, Cisco, the LEGO Group, Nestlé Purina, Texas Instruments and Verizon, among others.
“Over the course of her 25-year career inside agencies and on the client side, Beth has worked on a wide range of corporate, consumer and food industry businesses, focusing on earned, social, reputation, social responsibility, and sales strategies,” said Ginger Porter, president of the Central Region, Golin. “Her high-energy and hands-on leadership style, coupled with her diverse pedigree at agencies and on the client side will fuel even more growth for the agency.”
Engelmann most recently was the chief marketing officer and chief operating officer of Dairy Management Inc. (DMI), where she spent most of the last decade in-house, driving sales and building trust on behalf of nearly 34,000 U.S. diary farmers.
Before moving client-side, Engelmann worked at Edelman Chicago where she led their consumer brands practice of 140 staff, which included food & beverage, consumer packaged goods, commodities, health & wellness, and consumer technology, and where she serviced DMI as one of her clients. Previously, Engelmann worked for Golin’s headquarters office in Chicago.
“I’m thrilled to join Golin’s strong Texas team and build on the solid foundation of growth, exceptional client service and outstanding specialist expertise,” said Engelmann. “From industries to influencers, the Dallas market is hotter than ever right now, and both the city and the office have the elements needed for expansion. I look forward to supporting new growth opportunities for our clients and our talented teams as a result.”
“We are very excited to have Beth return to Golin,” said Gary Rudnick, president and chief operating officer, Golin. “She brings amazing experience and expertise to our clients, our Dallas office, and the broader Golin network. Her rich background in food and commodities will not only strengthen our long-standing partnerships in that space, but it will open the door for additional growth for Dallas and the agency at large.”