KUALA LUMPUR (NOV 14, 2018) – Interpublic Group (NYSE: IPG) agency Golin launched a brand affiliate office called Rantau Golin today in partnership with Rantau, one of the longest serving independent PR consultancies in Malaysia. The newly formed agency office is an addition to Golin’s Southeast Asia network in Singapore and Jakarta, and it will bring the most progressive public relations expertise to Malaysian-based clients – aligning earned-first, data-driven creative with the customer journey.
“In order to be progressive for our clients, we must not only push our creative boundaries but also expand our global presence in key markets with abounding opportunities,” says Jon Hughes, co-CEO, Golin. “Together with our offices in Singapore and Jakarta, the new office in Malaysia will enable us to build a cohesive service network and further bolster our capabilities in Southeast Asia so that we may create real impact for our clients.”
Janitha Sukumaran, Rantau founder, and Gogulan Dorairajoo, Rantau CEO, will lead the new office, along with Adeline Phun, general manager, and Julia Nicholas, head of strategy & new initiatives. Under their leadership, the Rantau Golin office will retain its original core team of professionals, while tapping into Golin’s global network of resources and talent to more effectively predict and inform strategies that will deliver maximum results for local clients.
“I’m extremely excited about this partnership especially because we share and strongly cherish Golin’s position in the marketplace to reclaim public relations, redefine it and move our industry forward,” says Dorairajoo. “I am confident that this partnership will not only allow us to provide clarity on our offerings for clients, but also assist Golin in their goal to serve a profoundly diverse global market. With Rantau Golin, our office will truly reflect the city and community that we’re based in. As communicators, we need that common denominator to earn attention for our clients’ brands.
“For years, my colleagues in Singapore and Jakarta have worked to strengthen our capabilities and help our clients adapt and win in a constantly evolving world,” says Tarun Deo, Managing Director, Singapore and Southeast Asia for Golin. “Now, our expansion into Malaysia completes our vision of building a solid regional network, which we can fully leverage to provide our clients with consistent, world-class services across Southeast Asia.”
Founded in 1992, Rantau has grown with Malaysian customers for over 25 years and has a proven track record specialising in various industries and businesses ranging from auto and technology, property and finance, education and sports, FMCG to F&B, among others, and serving reputable clients such as Philips, Pfizer, Blue Ant Media, Sepang International Circuit, Subaru, Volkswagen, Liberty Insurance, Unilever, Munchy’s, YTL and Hisense.