The Change That Matters
To help normalize diversity and inclusion by using the colors of Crayola.
The Work
We created 24 new specially formulated crayons to represent over 40 global skin tones so children could accurately color themselves into the world.
The Impact
Colors Of The World has generated more than 866 placements, 2.1 billion impressions and was awarded the most creative Toy Of The Year in 2020.