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Consumer_Consultant

Shanghai, China

Position: Consultant

Reports to: Director

Role Location: Shanghai

                  

ABOUT US

Golin is a global public relations agency that helps companies create change that matters. Throughout our 60+ year history we have redefined the role of PR with best-in-class, data driven creative that has earned worldwide attention and awards – we are both PRWeek Global Agency of the Year and AMEC Large Research & Measurement Team of the Year for 2019, 2020 and 2021. Representing some of the world’s biggest brands, we offer a suite of services from content creation and production, influencer marketing, corporate and consumer strategy, and public affairs to name a few.

We’re proud to have made an impact in Asia for over 25 years, with teams in Shanghai, Beijing, Hong Kong, Singapore, Taipei, Jakarta, Mumbai, Delhi, Bangalore, Kuala Lumpur, Seoul and Tokyo. _­Together, our mission is Creating Change in Asia for Asia – from defining new era travel through our multi-award-winning campaign work, to pioneering industry-leading tools, to purpose-driven legislation change, we make sure that the changes we make matter to business, society, legislation, our people and industry.

Located in the international hub where the east meets west, across the past two decades Golin Shanghai has collaborated with international and local clients on market research, brand localization strategy, integrated creative campaigns, public relations and digital communications.

Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.

 

WHO WE’RE LOOKING FOR

 

A Consultant serves as a primary day-to-day client contact.  He/she manages the flow of work and information to the account team. Consultant must maintain a thorough understanding of the client’s business and industry, and understand how to translate that knowledge into solid public relations counsel to different levels of client contacts.  He/she will help to interpret and implement strategic plans for clients in conjunction with other team members.  Consultant’s focus is on developing their proficiency and the necessary skill set to become a successful PR practitioner.

 

PRIMARY RESPONSIBILITIES

Client

• Serve as key day-to-day client contact
• Develop strong understanding of client’s business and industry
• Assist in the development and management of client budgets
• Manage multiple projects for a variety of clients, if necessary, from concept to completion on time and within budget
• Proactively generate new ideas and opportunities to ensure client program success
• Provide client counsel on tactical matters, linked to strategic plans
• Conduct and manage the flow of information necessary to analyze client issues
• Participate in client meetings
• Develop client presentations

Media

Social Media

• E-influencer/MCN vendor management experience
• Campaign idea and execution management

Traditional media

• Demonstrate a well-developed knowledge of relevant client media
• Pitch media persuasively and make pitch recommendations
• Generate ideas for media outreach and pitch efforts
• Manage or supervise the logistics of events

Strategy

• Involve new business pitch/existing client pitch and proposal development.

Team Participation

• Show leadership skills and train/supervise junior staff members.Serve as a role model to other team members
• Provide objective input at Account Review meetings
• Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
•  

Administrative Support

• Code, track and approve invoices and coordinate with the Accounting Department
• Track/enter time in a precise and timely manner
• Assist in account budgeting recommendations
• Perform other administrative tasks as assigned

 

QUALIFICATIONS

 

Education

• Bachelor’s Degree

Professional Experience

• 3+ years related professional experience in Consumer or FMCG practice
• Channel strategy and SEO/Mini program experience would be a plus

 

 

Competence

• Strong social community management experience
• Familiar with social platforms including Weibo/WeChat/Douyin/Red, etc
• Have content development/quality control capability
• E-influencer/MCN vendor management experience and campaign idea and execution management
• Good English oral and written business communication skills
• Can work independently and within a team, demonstrates potential to lead accounts and interact with senior level clients
• Can anticipate client and team needs
• Can complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Commitment and dedication to the agency’s success as well as individual career
• Desire to pursue learning and self development; participates in required and voluntary professional development programs.
• Attention to detail and quality
• Can solve problems
• Proficient in Microsoft Office, Internet, on-line services, Media Map, etc.

 

GROWTH OPPORTUNTIES:

Just as we #goallin for our clients, agency and industry – we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work, but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency’s willingness to be flexible with passions, purposes and career explorations.

 

GOLIN PERKS:

 

For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Beijing means:

• Supplementary Medicare Schemes
• 18 days Annual Leave and 5 days Paid Sick Leave
• Birthday Leave and Gift
• Meal and Sport Allowance
• Festival Activities and Gift
• Annual Health Check
• Anniversary Bonus

To learn more about us visit: golin.com

Golin is proud to be an equal opportunity employer. Golin is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Golin relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Golin.