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Director, Digital/Social

Chicago, Illinois, United States

Please note: This is a hybrid role located in Chicago, IL. You will have an opportunity to collaborate in-person three days a week at our Chicago office while maintaining flexibility for remote work.  

Golin is on the hunt for a Director to join our growing team of social and digital experts on one of the most iconic quick service restaurant brands in the world. We’re looking for someone who doesn’t just follow trends but creates them—someone who knows how to make brands hyper-relevant in culture through a deep understanding of the always-evolving social landscape.  

This role is about building moments that spark conversation, drive engagement, and turn audiences into advocates. You’ll be the architect of integrated influencer and social strategies, seamlessly blending paid and earned approaches to create campaigns that don’t just show up but truly resonate and move the needle.  

If you live and breathe social media, stay ahead of platform updates, and instinctively know what (or who) is shaping the cultural zeitgeist and want to “Go All In” with us? let’s talk. 

This is your chance to shape the digital presence of a world-famous brand, where your creative ideas and strategies will make a real impact. 

Here are the details: 

What You’ll Do: 

• Build and manage relationships with individual influencers and influencer agents/publicists, while also discovering relevant voices for our brands through platforms and tools/technology 

• Develop creative social channel and content strategies, based on best practices, channel insights, and a native understanding of popular platforms 

• Take the lead on program executions, helping our integrated teams incorporate influencers/talent into campaigns beyond just content  

• Keep a pulse on what’s being talked about by media, consumers and influencers – and make recommendations that will drive earned conversation 

• Serve as day-to-day influencer contact for clients and with influencers; managing deadlines, content reviews, contracts and on the fly requests 

• Contribute to digital program results reporting and strategy optimizations in real time 

• Develop and deliver client presentations and POVs related to digital activations and programs 

• Quickly spot opportunities and new industry trends, glean insights, and brainstorm action plans driving results 

• Manage, mentor, and coach junior staff with potential to directly oversee 2-3 individuals 

• Identify solutions and work with teams and independently to drive client success and grow relationships 

• Cultivate a culture of support, growth and partnership among team through mentorship, guidance and collaboration  

• Support the management of financials, including budgets and billing, projections and staffing 

 

What You Have: 

• Bachelor’s degree with 7+ years of experience in digital, advertising, or PR with a deep understanding of influencer marketing, relationship building, and social media 

• Proven skills to build brand-level influencer strategies from scratch and translate them with complete digital fluency 

• Experience identifying robust influencer lists, developing and managing relationships with influencers and using measurement tools 

• Experience creating and planning campaigns across social channels such as Facebook, Snapchat, X, Instagram and LinkedIn; preferred experience on TikTok and Twitch, paid expertise a plus.  

• Excellent verbal, written, presentation and problem-solving skills 

• New innovative thinking, providing recommendations and opportunities for clients to engage with influencers and consumers in unique ways 

• Ability to develop influencer strategies and campaigns while navigating challenging social climates and/or brand crisis 

• Familiarity with managing rigorous vetting processes and brand compliance standards 

• Bonus points if you have a background in pitching media and understand what it takes to drive headlines 

 

How You Work: 

• Thrive in a fast-paced, collaborative environment that pivots with the speed and volatility of culture 

• Step forward and proactively move projects and innovations along—not waiting for someone to tell you what the next steps are, but contributing assertively 

• Work well under pressure, remaining focused, positive, and professional 

• Have a passion for uncovering the latest cultural meme or popular style to fuel big ideas 

• Highly adaptable and ability to shift priorities in real-time to meet client needs 

• Energetic, with a deep knowledge of the social, influencer and digital marketing landscape 

• Detail oriented and organized – ability to run more than one program at a time and stay on task 

• Desire and experience leveraging AI for your work 

 
About Us: Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable. 

 

Our expertise ranges from brand-building and cutting-edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world. 

 

We tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be Courageously Happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers unlimited time off, enhanced family care, generous health and wellness benefits, the ability to work from anywhere one day a week and a monthly LifeTime stipend for the gym or hobbies. Our culture is built around happy people who are the best at what we do! 

 

Salary Range: $94,000 – $165,000 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.  

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, citizenship, disability, protected veteran status, or other characteristics protected by law. 

 

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