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Director, Insights & Analytics

Los Angeles, California, United States

 

Golin Los Angeles is looking for a Director of Insights and Analytics to support Data needs for a key client. In this role, you will empower cross-disciplinary teams to provide comprehensive, accurate reports, data-driven insights, and drive strategic business implications.

 

Our ideal candidate has had experience driving thought leadership and enabling effective decision making to achieve clients’ social/digital, earned and business goals.

 

This role is not about knowing the back-end setup of Facebook or having Google Analytics Certification (though awesome if you do!). It is connecting the dots between something you saw in Twitter Analytics, a finding from Instagram, or a trend from your favorite brand on social. It is about looking at media coverage and understanding what’s working and what’s not, then using your findings to make a strategic recommendation to your client.

 

From there, you need to be a data storyteller. This can take the form of a quick, but well-informed email, a call with clients, or a formal presentation deck with cool visualizations which help you tell your story. That is why our ideal candidate not only has the data smarts and can read the numbers, but at their core, they are a great marketer, storyteller, and communicator.

 

In addition to working on a high-visibility account across multiple channels, you will also work cross-functionally with account management, creative, strategy and our media team. This role oversees analytics and insights across traditional media, as well as across all social channels and possesses a firm understanding of the uses and audiences for each social channel, ensuring best practices are leveraged across each.

 

You build strong relationships, are collaborative, and data driven. You have experience in customer-level marketing and communications analysis, are an excellent communicator and presenter, have developed new offerings, proactively solved for business needs, built deep client relationships, and are an effective leader and people manager.

 

Please note: We are looking for someone in Los Angeles but are also open to San Francisco for our ideal candidate.

 

What you’ll do:

 

• Provide leadership for the client’s analytics projects (timeliness, quality, profitability, team management): planning, managing, leading, and presenting a wide variety of analytic projects from start to finish in close partnership with supporting analysts and account leads
• Develop analytical approaches to solving business problems and provide thought leadership including development of and delivery according to analytic roadmaps and project plans
• Think outside the box and take initiative to proactively identify and solve problems, collaborating with account leads to propose new opportunities and optimize workstreams
• Develop rapport and relationship of trust with key client personnel ranging from individual contributors to senior leadership, as well as internal account leads and supporting analysts
• Demonstrate masterful storytelling: mining and synthesizing varied sets of data for omnichannel views, displaying data visually and creatively, developing powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives
• Manage multiple resources and projects concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs
• Serve as an analytics expert, including:
• Digital analytics spanning earned, owned, paid, web, mobile, email, social, and media
• Deep experience in social content performance for paid and organic posts across Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, and Snapchat for text, photo, video, reels, and lenses
• Measurement expertise including framework development, benchmarking and KPI setting, reporting, dashboards, and attribution
• Deep knowledge of relevant social and media analytics tools (for monitoring, CRM, social engagement, audience intelligence, data visualization)
• Stay up to date in all social platforms and spot emerging trends in the social, media, and consumer landscape; be a pop culture junkie

 

What you have:

 

• Bachelor’s Degree and a demonstrated passion for insights and analytics, digital, and experience being a key point of contact for one or more concurrent client relationships.
• 8+ years of experience, preferable within an Advertising, Public Relations, or Digital Marketing agency, with 3+ years proven managerial or supervisory experience and excellent coaching and mentoring skills
• Ability to think strategically and ‘big picture’, formulate appropriate analytic solutions to solve business needs and experience successfully selling them into clients
• A strong knowledge of digital analysis and research methodologies
• Ability to lead client relationships, driving business and goals, proactively providing solutions and ideas that align with the needs of the business, client, and team.
• Highly motivated, collaborative team player with excellent leadership, communication, organizational and interpersonal skills:
• Good at developing relationships and building trust across diverse teams
• Exhibit confidence and command when presenting to all internal and external audiences
• Ability to think on your feet and manage productive workshops and brainstorms
• Communicate effectively with direct manager, senior management, and clients; synthesize relevant information on key milestones, success criteria, and risks
• Hands-on experience with most if not all the following analytic ecosystems and tools: Sprinklr, Talkwalker, Native platform analytics (YT, Google, Facebook, Twitter, TikTok, Pinterest, Snapchat, IG, etc.), Google Platform (Analytics, Optimize, Media), Tag management (Domo, Minerza)
• Advanced level user of Microsoft Excel and PowerPoint
• Ability to work in a fast-paced environment and juggle multiple tasks, projects; strong prioritization skills to meet deadlines
• Strong presentation, communication, and writing skills

 

About Golin: 

 

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. 

 

Salary range: $94,000 - $165,000 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 

 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information to conduct an interview.

 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

 

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