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Director - Consumer

Toronto, Ontario, Canada

Account Director (Client Management) 

[Hybrid]

 

Golin Toronto is looking for a strong, senior communications professional in search of a client management/experience role to support on our top-tier client roster. You’re a Swiss-army knife in terms of skill set and can work autonomously to counsel clients and anticipate their needs. You have experience – and interest - in managing the client’s day-to-day business with an eye on the details, as well as oversee, mentor and manage the account teams that you work on. You can drive the business and communications strategy while also playing a critical lead role in the execution of programs and campaigns. You are always looking for opportunities to grow business and showcase Golin’s service innovation. You are positive, proactive and collaborative. You’re reliable and performance-driven and expect the same from the teams you manage.

 

Who We Are:

Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We're especially committed to Go All In for our people.

With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.

 

What You’ll Do:

• Manage several important account files and act as main senior point of contact for clients and the account team
• Make decisions that push our client’s business forward by applying creative and strategic thinking to plans, programs and campaigns
• Manage client programs and campaigns from planning to execution including earned media strategy, influencer marketing and integration of digital / social media
• Apply earned media expertise to the team in terms of strategy, understanding the right journalists to connect with, the right outlets to target – you know what makes news and how to develop story ideas that break through
• Apply your knowledge of influencer marketing to the day to day business to determine where influencers play in the mix on programs and campaigns
• Work closely with our digital team on full program and campaign integration, ensuring execution is flawless
• Keep the team on track through timely and financially responsible deliverables, while also supporting and developing account teams
• Provide day to day counsel and account management that helps solve business problems and achieve KPIs
• Track business performance on all of the accounts you manage and have the ability to pivot where required to drive results
• Identify all opportunities to propel brands and businesses forward through competitive and industry insights
• Apply your exceptional writing skills to the drafting of a variety of materials from client briefs to full-year plans
• Editing and review of client facing materials
• Lead client and new business presentations through strong verbal communication and delivery
• Manage program / campaign scoping, budgeting, planning and execution
• Play an active role on new business development and the growth of the agency overall

 

Qualifications 

• 10 years of experience in a public relations / communications agency role (with senior management experience)
• Ability to take ownership over multiple client files and lead with excellence
• Bachelor’s degree, PR certificate
• Experience working with consumer and/ or corporate clients
• Experience managing national/regional media relations campaigns as well as influencer programs
• Experience working on a CPG or portfolio account an asset
• Skilled at providing client counsel and finding solutions
• Exceptional written and verbal communication skills
• Proven creative and strategic thinker
• Proficient at building project scopes and budgets, managing and tracking budgets
• Experience in a large agency or organization
• Experience managing junior employees (associate, coordinator, intern)
• Confident speaker/ presenter and persuasive in the room
• Ability to provide clients with media prep for interviews and events
• Forward-thinking, global mindset
• Morale builder, positive mentor and coach
• Strong advocate for diversity and inclusion
• Issues management exposure, experience an asset
• Experience managing a portfolio account is considered an asset
• You are adept at learning and developing new skills and tools to keep pace with the agency’s rapid innovation
• Experience leading accounts, including budgetary management and strategic planning
• Familiarity with analytical and measurement tools
• Expert MS Office (Word, Excel, Powerpoint)
• Understanding of digital and social platforms (social media universe, such as Tik Tok Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.)
• Highly adept at writing various types of creative content

 

 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range:

$94,000 - $130,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

 

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