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Senior Manager, Insights and Analytics

Chicago, Illinois, United States

 

Golin is seeking a Senior Manager, Insights and Analytics to join our Chicago team. This opportunity is for anyone who loves to solve problems, make strategic recommendations, and consult on social and earned media campaigns, having an immediate impact. 

  

For this specific role, you should have a skillset that includes several analytics-related competencies. This role is about connecting the dots, looking at media coverage and understanding what’s working and what’s not, and using your findings to make a strategic recommendation for our clients. 

  

From there, you have to sell it; you need to be a data storyteller. This can take the form of a quick, but well-informed email, a call with clients, or a formal presentation deck with cool visualizations which help you tell your story. That’s why our ideal candidate not only has data experience and can read the numbers, but at their core, is a great marketer and communicator.  

  

Sounds like you want to “Go All In” with us? Here are the details: 

  

What You'll Do: 

 

• Help lead pieces of the business, managing several projects and workstreams to deliver award-winning work on time and on budget
• Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving digital and social media campaigns
• Be a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
• Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
• Compile, synthesize, and analyze data sets, as well as create reports and present to the client. 
• Analyze content for trends and patterns that inform recommended actions 
• Use Sprinklr, Talkwalker, Meltwater, and other tools, for setting up dashboards, and monitoring and analyzing results on a regular cadence (daily/monthly/quarterly) with minimal supervision. 
• Provide leadership for the client’s analytics projects, planning, managing, leading, and presenting a wide variety of analysis from start to finish in close partnership with supporting analysts and account leads
• Demonstrate masterful storytelling: mining and synthesizing varied sets of data for omnichannel views, displaying data visually and creatively, developing powerful presentations with concise, impactful narratives and timely, actionable learnings tied to business objectives
• Stay up to date on all platforms and spot emerging trends in the earned, social, media, and consumer landscape; be a pop culture junkie
• Analyze earned content for trends and patterns that inform recommended actions
• Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
• Be a creative, analytical mind on the team, supporting the development of strategic recommendations across earned and social media campaigns
• Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
• Take initiative to proactively identify and solve challenges, collaborating with account leads to proposing new opportunities and optimizing workstreams
• Develop rapport and a relationship of trust with key client personnel ranging from individual contributors to senior leadership, as well as internal account leads and supporting analysts
• Stay updated on best-in-class measurements across social and earned media 

  

Requirements: 

 

• Bachelor's degree and a demonstrated passion for insights and analytics  
• 5-7 years’ experience, preferably within a Public Relations, Market Research, or Advertising agency  
• Experience working with data visualization tools and creative ways to display information   
• Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends   
• Experience working with a variety of analytics platforms, translating data to measure campaign success, and providing data-backed recommendations  
• Ability to interpret data and provide strategic insight to answer business needs  
• Traditional, social listening, and media measurement experience + deep Excel experience   
• Strong presentation and problem-solving skills 
• Strong verbal and written communication, organizational and time-management  
• Experience with industry tools (TalkWalker, Brandwatch, Sprinklr, SimilarWeb Pro, CreatorIQ, ComScore, MOZ) and others  
• Critical thinking and problem-solving skills  
• Able to prioritize and comfortable with and adaptive to change  
• Highly motivated and eager to learn  

 

 

 

About Us: 

 

Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.

Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Salary Range: $70,000 – $130,000 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations. 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview. 

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.

 

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