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Manager - Influencer

Toronto, Ontario, Canada

Golin Toronto is seeking a dynamic and experienced Influencer Manager to join our team. The ideal candidate will have a passion for social media, a keen understanding of influencer marketing, and the ability to build and maintain strong relationships with influencers across various platforms.

This role requires strategic thinking, creativity, and exceptional communication skills to drive successful influencer campaigns that align with our clients' goals.

What You Will Do:

• Develop and Execute Influencer Strategies: Create comprehensive influencer marketing strategies that align with client objectives and brand messaging.
• Identify and Engage Influencers: Research and identify key influencers across various social media platforms. Build and maintain strong relationships with influencers and agencies to ensure successful collaborations.
• Tracking: Create and maintain a database of influencer relationships, engagement rates, and past campaign performance.
• Contract Negotiations: Lead influencer contract negotiations, including rates, deliverables, and usage rights; Manage vendor set-up for all influencers, ensuring you have the appropriate insurance and declarations set-up for programs and campaigns.
• Campaign Management: Develop influencer briefs and creative direction documents; Oversee the execution of influencer campaigns from inception to completion. Ensure campaigns are delivered on time, meet client expectations, and achieve desired results.
• Content Creation: Collaborate with influencers to generate compelling and authentic content that resonates with target audiences.
• Event and Activations: Work collaboratively with the team and our partners to create compelling experiences for consumers, influencers and content creators.
• Client Counsel: Provide counsel and education to clients on the influencer landscape in Canada, and beyond; keep apprised of what is happening in the space and ensure clients and the team are up to date and leveraging new opportunities.
• Manage Issues: Manage any issues that may arise in a professional and thoughtful manner; consult the necessary internal stakeholders.
• Knowledge Base: You’ll hold the knowledge and intelligence for a wide range of clients and projects; you’ll manage files and ensure all campaign items are organized and streamlined.
• Performance Tracking and Reporting: Monitor and analyze the performance of influencer campaigns. Provide detailed reports and insights to clients, highlighting key metrics and areas for improvement; you’ll help set and track KPIs.
• Budget Management: Manage campaign budgets effectively, ensuring maximum ROI for clients; track all OOP costs and ensure influencers are paid in a timely manner.
• Stay Current with Trends: Keep up to date with the latest trends and best practices in influencer marketing. Continuously seek new opportunities to innovate and improve campaign strategies.

What You Have:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related discipline.
• Minimum of 3 years of experience in influencer marketing.
• Proficiency in data analysis and reporting tools
• Contract negotiation experience
• Fluent in social media and social platforms including TikTok, IG, Pinterest, YouTube, LinkedIn, X, etc.
• Strong understanding of influencer marketing and social media platforms.
• Excellent written and verbal communication skills.
• Proven ability to build and maintain relationships with influencers.
• Strategic thinker with the ability to develop and execute effective marketing strategies.
• Creative mindset with a passion for content creation.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Ability to manage multiple projects and deadlines simultaneously.
• Budget management experience
• Knowledge of content rights and usage agreements
• Experience with influencer discovery tools and platforms
• Understanding of social media algorithms and best practices
• Strong project management skills

 

About Golin:

Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.

 

Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. 

 

Recently named 2024 PRWeek’s Agency of the Year, we tend to Go All In, in everything we do. We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies. 

 

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.   

 

Salary range: $55,000 - $95,000

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is an Equal Opportunity Employer – M/F/Veteran/Disability/Sexual Orientation/Gender Identity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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