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Senior Manager (Account Director) - Up to £50k

London, England, United Kingdom

About Golin: 

We are a progressive public relations agency, designed to reach a profoundly diverse global market. We proudly reclaim and redefine PR at a time when earning attention has never been more important. Our progressive approach aligns earned first, data driven creative with the customer journey, to build relevance and deliver maximum impact for our clients. 

With 50 offices around the world and 60 years of experience, ‘Go All In’ is our agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We are committed to Go All In for our people, offering a full benefits programme that builds a culture of happy people who are the best at what they do. We’re proud of the work we do, and even prouder when it is recognised by our peers. This year alone we were named PRCA’s ‘Large Consultancy of the Year’, have won numerous PR Week and Drum awards for our outstanding client work, as well as 10 AMEC awards for our data and analytics expertise.   

We also offer a Smart Hybrid approach to flexible working, brilliant perks such as unlimited holiday, a monthly wellbeing allowance and a dog friendly office in the heart of Shoreditch.  

 

The Team 

We work across a portfolio of world-class brands in enterprise and consumer technologies and, as well as working on UK accounts, we manage a number of hub accounts from across the world. As part of a dynamic global network, we have dedicated technology hubs in London, San Francisco, Dallas, New York, and Singapore. 

Our philosophy is simplify the complex. We work with big and small technology and corporate brands to humanise their approach to comms. We take the most technical subjects and turn them into human stories. We make consumer technologies relevant to people’s lives. And we introduce new and exciting disruptors to the market.

We do this through an integrated approach – bringing together traditional PR strategies with social media, internal comms, and executive comms, and ensuring all elements are present in all activity, from day-to-day retainer work through to big hitting campaigns.   

 

The Role

As a Senior Manager (Account Director), you will be the teams go to media expert, responsible for crafting and executing high impact media strategies for our clients. With a deep understanding of the national, broadcast, and business media landscape, you will build relationships that drive coverage, manage crises, and position clients as industry leaders. You’ll also collaborate closely with our account handling team to ensure media relations efforts align seamlessly with broader client strategies.

Key Responsibilities

• Media Relations:

  • Develop and execute media strategies to secure impactful coverage in national, broadcast, and business outlets
  • Cultivate and maintain strong relationships with key journalists, editors, and producers across target media
  • Proactively identify media opportunities to position clients as thought leaders in their industries
  • Handle crisis communications with precision, ensuring client reputations remain intact

• Strategic Leadership:

  • Act as a media lead on key client accounts, ensuring results exceed expectations
  • Partner with account handlers to align media relations strategies with overall client goals
  • Provide guidance and training to junior team members on media best practices

• Client Management:

  • Build trusted relationships with clients by consistently delivering exceptional results
  • Offer strategic counsel on media opportunities, risks, and trends
  • Prepare clients for media interviews, including message development and media training

• Industry Expertise:

  • Stay ahead of trends in the media landscape, technology sector, and PR industry
  • Leverage data and analytics to measure the impact of media strategies and adjust accordingly.

What We’re Looking For

• Media Expertise:

  • Proven experience in securing coverage across national, broadcast, and business media outlets
  • A strong network of media contacts, particularly in the tech sector
  • Exceptional pitching skills with a track record of delivering top-tier media coverage

• Professional Experience:

  • Substantial experience, preferably within an agency environment
  • Experience working with technology clients is highly preferred

• Strategic Thinking:

  • Ability to craft and implement media strategies that drive results
  • Skilled in crisis communications and issues management is a bonus 

• Leadership Skills:

  • Strong interpersonal and team management skills, with the ability to inspire and mentor others
  • Adept at managing multiple projects and priorities in a fast paced environment

• Communication Skills:

  • Outstanding verbal and written communication skills
  • Experience preparing and presenting strategies, results, and recommendations to clients and internal teams

What We Offer

• A collaborative and innovative work environment
• Opportunities to work with some of the most exciting brands in tech
• Career development and training opportunities tailored to your growth