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Corporate Account Lead (Technology/B2B)

Shanghai, China

Position: Corporate Account Lead (Technology/B2B)

Reports to: Senior Vice President                  

Role Location: Shanghai



Golin is a global public relations agency that helps companies create change that matters. Throughout our 60+ year history, we have redefined the role of PR with best-in-class, data driven creative that has earned worldwide attention and awards – we are both PRWeek Global Agency of the Year and AMEC Large Research & Measurement Team of the Year for 2019, 2020 and 2021. Representing some of the world’s biggest brands, we offer a suite of services from content creation and production, influencer marketing, corporate and consumer strategy, and public affairs, to name a few.

We’re proud to have made an impact in Asia for over 25 years with teams in Shanghai, Beijing, Hong Kong, Singapore, Taipei, Jakarta, Mumbai, Delhi, Bangalore, Kuala Lumpur, Seoul, and Tokyo. ­Together, our mission is Creating Change in Asia for Asia – from defining new era travel through our multi-award-winning campaign work to pioneering industry-leading tools, to purpose-driven legislation change, we make sure that the changes we

Located in the international hub where the east meets west, on market research, brand localization strategy, integrated creative campaigns, public relations and digital communications.

Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.

WHO WE’RE LOOKING FOR – Corporate Account Lead (Technology/B2B)


As a senior staff at the Corporate Communications team, you’ll create a meaningful impact for our clients, empower our people, and drive our business through an intentionally inclusive, powerfully diverse, and uncompromisingly equitable culture.



He/She provides tactical counsel to clients and manages the appropriate implementation of a variety of projects on a timely, deadline-focused basis.




  • Serve as a key day-to-day client contact
  • Demonstrate a solid understanding of client’s business and industry - B2B tech, especially in the semiconductor industry
  • Develop long-term corporate branding or product campaign plans, presentation decks, and program initiatives for clients, and provide client counsel on tactical matters linked to strategic plans
  • Generate new ideas and opportunities to ensure client program success
  • Lead regular client calls and provide account activity updates
  • Manage day-to-day activation expenses to ensure that teams are staying on budget and be able to flag issues to team leaders in a timely manner



  • Demonstrate a well-developed knowledge of relevant client media (government, general, business, semiconductor/IC media, and vertical trade media)
  • Develop and optimize media strategies, and supervise media list development
  • Well understand the government agenda, geopolitical tensions, industry trends, and market landscape that directly and indirectly affect the client’s business
  • Generate ideas for media outreach and pitch efforts, pitch media persuasively, and make pitch recommendations
  • Write and/or edit media relations materials
  • Qualify media inquiries and elevate important positive and negative feedback appropriately to team and client as necessary
  • Direct and supervise the logistics of events (e.g.: media gatherings or tours, press briefings, and other media engagement activities, )


  • Develop strategic proposals, plans, releases, speeches, and other internal and external communication content
  • Account for quality control and final review of all internal and external communications contents
  • Counsel staff in the areas of writing and editing as necessary

Team Management

  • Ensure quality work from the team to meet/exceed client expectations
  • Successfully contribute to the growth of existing accounts
  • Actively participate in agency development and assist with new business
  • Develop work plans for junior team members, and serve as a role model to other team members
  • Effectively communicate and manage up to senior team members about client or internal team issues and successes
  • Train and develop staff


Administrative Support

  • Monitor group budgeting, revision, and account assignments
  • Perform other administrative tasks as assigned

What you’ll bring


  • Bachelor’s Degree or above

Professional Experience

  • At least 6 years of related professional experience in the Corporate communications discipline of technology or B2B industries

Success Factors

  • Solid knowledge, skillset, and resources in the corporate communications discipline in technology or B2B industries (the semiconductor industry is preferred)
  • Have strategic thinking and high-level planning development capability, can work as a trusted consultant for clients on forward-looking matters
  • Excellent copywriting capability
  • A reliable, independent, efficient, and thoughtful conflict and problem solver
  • Instill confidence with clients and team members, and can anticipate client and team needs
  • Excellent oral and written business communication skills
  • Can convey ownership of assigned projects to junior team members
  • Aptitude for financial management
  • Exceptional judgment when working with team members, client contacts, and vendors
  • Established skills in planning and crisis communication
  • Desire to pursue learning and self-development; participates in required and voluntary professional development
  • Attention to detail and quality
  • Can impress new business prospects



Just as we #goallin for our clients, agency, and industry – we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work, but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency’s willingness to be flexible with passions, purposes, and career explorations.




For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Shanghai means:

  • Supplementary Medicare Schemes
    • 18 days Annual Leave and 5 days Paid Sick Leave
    • Birthday Leave and Gift • Meal and Sport Allowance
    • Festival Activities and Gift
    • Annual Health Check
    • Anniversary Bonus

To learn more about us visit: golin.com

Golin is proud to be an equal opportunity employer. Golin is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Golin relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Golin.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.