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Shanghai, China

Position: Consultant          

Reports to:  Senior Account Manager            

Role Location: Shanghai



Golin is a global public relations agency that helps companies create change that matters. Throughout our 60+ year history we have redefined the role of PR with best-in-class, data driven creative that has earned worldwide attention and awards – we are both PRWeek Global Agency of the Year and AMEC Large Research & Measurement Team of the Year for 2019, 2020 and 2021. Representing some of the world’s biggest brands, we offer a suite of services from content creation and production, influencer marketing, corporate and consumer strategy, and public affairs to name a few.

We’re proud to have made an impact in Asia for over 25 years, with teams in Shanghai, Beijing, Hong Kong, Singapore, Taipei, Jakarta, Mumbai, Delhi, Bangalore, Kuala Lumpur, Seoul and Tokyo. ­Together, our mission is Creating Change in Asia for Asia – from defining new era travel through our multi-award-winning campaign work, to pioneering industry-leading tools, to purpose-driven legislation change, we make sure that the changes we make matter to business, society, legislation, our people and industry.

Our Shanghai team specializes in powerful integrated solutions for major brands through our consumer, corporate, destination, government, healthcare, and technology work. We are proud to create with bravery and innovation.

Our ethos is simple yet powerful: we Go All In. For our clients. For our colleagues. For our agency. For our industry. If that sounds like something you could wake up every morning to help with, then read on.



As CONSULTANT you’ll create meaningful impact for our clients, empower our people and drive our business through an intentionally inclusive, powerfully diverse and uncompromisingly equitable culture.





  • Ability to work on multiple programs at once under tight deadlines.

§  Manage several accounts and act as the main point of contact for clients and the account team

§  Keep the team on track through timely and financially responsible deliverables, while also supporting and developing account teams

§  Make decisions that push our client’s business forward by applying creative and strategic thinking to plans, programs, and campaigns

§  Provide day-to-day counsel that helps solve business problems

§  Identify all opportunities through competitive and industry insights and trends.

§  Lead client meetings and presentations through strong verbal communication

  • Manage client programs/campaign scoping, budgeting, planning, and execution
  • Managing all media relations and traditional PR activity such as earned campaigns, sponsored content, consumer surveys, events and activations
  • Develop campaign and event wrap reports and conduct post-mortems with the team
  • Crisis issue management and monitoring




  • Develop earned media strategies for campaigns, and creating media plans, and compile media lists for thought leadership programs, and real-time news events that lead to ongoing, positive brand mentions for clients.
  • Engage with clients and agency partners on a regular basis to create innovative PR programs that help shine a positive light on the client, its key spokespersons, and the brand, in addition to reaching new audiences who are receptive to the client’s services.
  • Ability to provide clients with media prep for interviews and events
  • Proven experience working with media and influencers and a strong portfolio of story placements; a passion for building relationships with anyone from a trade media website editor to the most influential names at well-known media outlets.
  • Effectively guide the client’s messaging and storytelling across multiple channels to resonate with different audiences.
  • Play a key role in coordinating influencer, celebrity, and media partnerships by researching, vetting, and negotiating contracts, preparing briefs, directing content and messaging, managing relationships and KPIs
  • Stay ahead of media by identifying emerging small business trends that can create story opportunities relevant to the client’s brand.
  • Manage or supervise all aspects and logistics of media events (eg: press briefings, CEO interviews, media tours, desk-side briefings, editor events, panel discussions, and speaking opportunities etc.)

§  Have a curiosity for analytics and the ability to turn a few pieces of data into actionable insights to influence our client’s messaging and media outreach strategy.



  • Well-versed in AP style and highly adept at writing various types of content from client briefs to full-year plans, new business proposals, holding statements, press releases, by-line articles, media pitches, and other press materials and company collaterals
  • Proofread and edit client-related documents
  • Train junior team members in copywriting and editing as needed


Team Participation

  • Ability to collaborate and communicate effectively with internal and client teams at all levels.
  • Play an active role in new business development and the overall growth of the agency

§  Have the ability to effectively and efficiently lead multiple accounts, including budgetary management

§  Collaborate with internal and external teams across multiple disciplines to successfully manage complex, fast-moving, and unexpected communications challenges.

  • Exceptional judgment when working with team members, client contacts, and vendors
  • Solid experience managing and mentoring junior employees (associate, coordinator, interns)


Administrative Support

§  Proficient at building project scopes and budgets, managing and tracking budgets, and having an aptitude for financial analysis.







What you’ll bring


Bachelor’s Degree or equivalent


Professional Experience

  • 3+ years related professional experience in Corporate area
  • Internship experience in a public relations or related environment highly desired



  • Outstanding interpersonal skills and superior client service skills, including the ability to remain calm under the pressure of a demanding client team and find solutions to any issues that may arise
  • Excellent communication, organizational, and computer skills are a must, along with the ability to meet deadlines, juggle multiple tasks, and a handle fast-paced environment.
  • Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but as part of a team.
  • Proven media skills and a solid understanding of digital and social platforms as well as current trends within the e-commerce landscape
  • Experience working in a large agency, with consumer and corporate clients
  • Solid crisis management skills
  • Familiarity with analytical and measurement tools
  • Expert MS Office (Word, Excel, Powerpoint)
  • Proven creative and strategic thinker
  • Exceptional verbal skills, confident speaker/ presenter and persuasive in the room
  • Forward-thinking, global mindset
  • Morale builder, positive mentor, and coach
  • Strong advocate for diversity and inclusion




Just as we #goallin for our clients, agency and industry – we #goallin for your career. In this role, you will have direct access to inspiring professionals and mentors who will not only help you improve your work, but establish a path for you to grow within Golin long term. Our employees stay for both the people and the agency’s willingness to be flexible with passions, purposes and career explorations.




For you to create the best work of your life, it’s important for us to give you the best experience. Being part of Golin Shanghai means:

  • Supplementary Medicare Schemes
  • 18 days Annual Leave and 5 days Paid Sick Leave
  • Birthday Leave and Gift
  • Meal and Sport Allowance
  • Festival Activities and Gift
  • Annual Health Check
  • Anniversary Bonus

To learn more about us visit: golin.com

Golin is proud to be an equal opportunity employer. Golin is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

Personal data held by Golin relating to employment applications will be used in accordance with our Recruiting Privacy Statement, which is available on our website.

Due to the large number of applications received, we apologize if we are unable to provide a response or feedback on unsuccessful applications. We appreciate the time taken to apply for the role and your recent interest in Golin.




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