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Senior Associate, Connector

Atlanta, Georgia, United States

Golin Atlanta is growing and looking for an organized and enthusiastic Senior Associate to join our team. In this role, you’ll collaborate and work with an award-winning team comprised of earned media, digital and creative professionals. In this role, you’ll manage day-to-day activities for one of Golin’s top clients, including consumer and corporate brand reputation workstreams. The position heavily supports Golin’s real-time newsroom – the Bridge – working side-by-side with members of the earned media, social media, and research teams to identify and implement PR opportunities. You will also work closely with senior members in client management, new business, and account operations functions.

Golin is a progressive public relations agency designed to reach the profoundly diverse market. Inclusion is a core value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

Want to “Go All In” with us? Here are the details:

What You’ll Do:

• Oversee and conduct the daily, weekly, and monthly monitoring and reporting for clients.
• Support day-to-day earned media activities, overseeing and participating in the development of press releases, pitches, key messages, etc.
• Work closely with media relations experts to provide media counsel as well as develop angles that are “media-able.”
• Provide media support, coordinate logistics and assist with media material creation and outreach.
• Build relationships with media contacts and outlets.
• Participate in client and account team interactions, assist in creating client meeting and call reports, activity reports, status documents, and results reports for agency team.
• Anticipate client and team needs to support where needed.
• Interest in understanding paid media and its relationship to earned media/media relations preferred.
• Provide event management support by coordinating logistics and assisting with on-site needs.
• Stay ahead of new trends – particularly with Gen Z – by being relentlessly curious and in-the-know on pop culture (food/nutrition, lifestyle, travel, etc.) share with team to inform and drive strategy.
• Be an ongoing student of campaign activations in the industry and demonstrate a passion for brands that build trust with their consumers.
• Foster and maintain productive and influential client relationships.

Growth Opportunities:

• Direct access to a large team of seasoned and talented professionals who will not only help improve your work but establish a path for you to grow within Golin long term.
• Ability to work and learn cross-functionally within a large, diverse account with many different workstreams.
• Once-in-a-lifetime opportunity to hone and execute best-in-class media and client relations for one of Golin’s biggest brands.
• Access to clients to build and foster relationships with C-suite executives, industry leaders and beyond.

What You Have:

• Bachelor’s degree in public relations, communications, business, English, journalism, or related field.
• 2-3 years of experience, ideally at a Public Relations or Integrated Marketing Agency.
• Passion for storytelling and staying up-to-date on current trends.
• Experience crafting pitches, drafting press releases, and monitoring/reporting using tools such as Cision and MuckRack.
• Experience supporting a food/beverage client a plus.
• Excellent communication, organizational, and interpersonal skills with the ability to collaborate across teams.
• Ability to think on your feet and participate in brainstorms and work sessions.
• Communicate effectively with direct manager and account team to set expectations, share status updates, and flag potential issues.
• Time management and prioritization skills and the ability to juggle multiple deliverables and timelines at once in a fast-paced environment.
• Analytical, problem solving and project management skills.
• A collaborative style, fosters teamwork, and inspires great work.

Salary Range: $50,000-70,000

Golin has included the base salary or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: actual ranges for current or former employees in the role; market considerations; budgetary considerations; as well as a candidate’s background, relevant experience, and qualifications

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.