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Senior Manager, Influencer

San Francisco, California, United States

Senior Manager, Influencer

Golin is looking for a Senior Manager, Influencer to join our Digital team. You’ll work with a rock star team of digital strategists, creatives, creators and analysts to identify real-time opportunities, oversee influencer strategy + execution and create and execute marketing campaigns for a multi-national software company. Your role will include identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client’s investment. You’ll integrate across digital platforms, organic and paid channels to drive results.

Golin is a progressive public relations agency with PR, digital and content at its core. Inclusion is a key value for Golin, and we are focused on establishing a culture that is intentionally inclusive, potently diverse and uncompromisingly equitable. Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.

What You’ll Do:

• Work in close collaboration with account leads and digital team members to deliver best-in-class social media and influencer strategy and work
• Drive and oversee campaign development and execution, including paid media, community management, analytics, strategy, creative and influencer marketing
• Foster and maintain productive and influential client relationships
• Identify solutions and work with teams and independently to drive client success and grow relationships
• Serve as expert in fully integrated public relations and digital / social programs
• Cultivate a culture of support, growth and partnership among team
• Experience leading and project managing paid social, influencer and social campaigns across social channels such as Instagram, Facebook, Twitter, YouTube, Pinterest and TikTok
• Experience executing brand-level influencer marketing strategies and ability to communicate them with complete digital fluency
• Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
• Take a leadership and highly visible role in business growth and targeting efforts
• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers
• Manage financials, including budgets and billing, projections and staffing
• Manage several team members and play a key role in the Digital leadership team supporting team growth, morale and thought leadership efforts

Qualifications:

• Bachelor’s degree in marketing, communications or related field and 5 – 7 years of experience driving and executing digital / social media / influencer marketing campaigns
• Passion for client service and an ability to juggle multiple projects and changing priorities
• Experience managing and leading an account team and working with large fully integrated teams
• Excellent verbal, written, presentation and problem-solving skills
• Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
• Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
• Confidence when presenting no matter the size of the group or situation
• A solutions-oriented mindset
• A self-starter mentality – you don’t wait for someone to tell you what to do next

Please note: This role is located in Los Angeles or San Francisco.

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range: $70,000 - $130,000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.