Don’t get blacklisted. Use smarter paid targeting.
As social networks make it easier and easier for brands of all sizes to advertise, consumers are finding themselves on the wrong side of this… Read More
Instagram to Rollout Algorithmic Newsfeed
On Tuesday, Instagram announced that it is testing an algorithmic, personalized newsfeed similar to parent company, Facebook. This change will roll out in small batches… Read More
“Affording” Life Experiences
I’ll admit it…when I go on vacation with my family, I give my colleagues twenty ways to reach me, I check my email several times… Read More
How to Please the Internet With Your News
Getting the word out didn’t use to be this complicated. As a junior PR pro, I’d write an artful press release, send it… Read More
Introducing Facebook’s Canvas Ads
Building on their achievements with Instant Articles, Facebook’s new Canvas ads bring new levels of engagement and interaction to ads inside the Facebook app. You… Read More
5 Trends To Watch in Sponsored Content
We are only in the opening months of 2016, and the trend of sponsored content and native advertising shows no sign of stopping. Although these… Read More
Facebook Has Introduced 5 New Alternatives to the “Like” Button
Facebook rolled out ‘Reactions’ to test different emotional responses to content Why Was this Change Made? Previously, Facebook announced it was unveiling a ‘Dislike’ button… Read More
Twitter’s New Home Timeline Feature
Twitter announced a new Home Timeline feature that surfaces tweets from users and topics that you regularly engage with. This compilation of 15-20 tweets will… Read More
Foursquare’s New Tool Measures Foot Traffic Generated by Ads
As a long-time user of Foursquare, I was excited to read this AdWeek article about how Foursquare is leveraging its data… Read More
The Age of Branded Content?
I’m learning to play Mozart’s Piano Sonata No. 16 in C. I haven’t played the piano for nearly 30 years and I wasn’t very good… Read More
