The first half of 2025 proved to be a severe testing ground for CEOs, marking what Golin is calling “The Great Rethink”—a fundamental recalibration in how CEOs approach public engagement.

The CEO Impact Index analyzes the top 250 companies of the 2025 Fortune 500, evaluating each CEO across eight quantifiable visibility criteria: earned media coverage, LinkedIn presence, business awards & rankings, employee engagement, events, trade media engagement, megatrends, and sentiment. These scores are combined through a proprietary weighting system to determine overall rankings.

To learn more about the latest CEO Impact Index, read more here.