Strategic partnership accelerates CAB’s U.S. market expansion and positions Colombian avocados for 330 million pounds export target by 2029.

ORLANDO – (September 23, 2025) – The Colombia Avocado Board (CAB) has selected award-winning global communications agency Golin as its strategic marketing and communications partner to collaborate on a new creative direction and comprehensive branding initiative for Avocados From Colombia.

The partnership focuses on building a cohesive brand identity that elevates Colombian avocados as a premium choice for retailers and consumers in the competitive U.S. market. To support CAB’s strategic goals—including expanding market share and reaching an export target of 330 million pounds by 2029—Golin will lead the development of an integrated creative strategy, brand guidelines, and campaign assets.

“This partnership with Golin represents a strategic investment in our industry’s future at a critical moment of growth and expansion,” said Manuel Michel, Managing Director of the Colombia Avocado Board. “We look forward to working with Golin to showcase the competitive advantages that set Avocados From Colombia apart — our year-round supply, proximity to East Coast markets, and the unique story of how our avocados are raised by Colombia’s volcanic soil and mountain rains.”

The comprehensive branding initiative will officially debut at upcoming produce trade shows featuring, immersive brand experiences and premiering a 90-second hero video. The full program includes the development of brand guidelines, a creative strategy for earned media and social platforms, digital asset production, and event creative support.

“We’re excited to partner with the Colombia Avocado Board to bring their origin story to life in the U.S.,” said Ian Abrams, Managing Director of Golin’s Southeast Region. “Colombia’s distinct advantages offer a powerful narrative that connects with trade and consumers seeking transparency and authenticity. ”

The partnership launches as Colombia continues its remarkable growth trajectory, with avocado exports reaching a projected 165 million pounds in 2025. As the fourth-largest avocado exporter worldwide, Colombia has achieved triple-digit annual growth in U.S. exports, with 95% of shipments strategically directed to East Coast markets.