Agency’s creative excellence and innovation continue to set industry standard; two campaigns earn top Global SABRE honors.
CHICAGO – November 4, 2025 – Golin has been named Global Agency of the Year for the second straight year at the 2025 Global SABRE Awards, cementing its position as one of the world’s most awarded and innovative agencies. The recognition marks another milestone in Golin’s unprecedented winning streak, having previously been the only firm to win Agency of the Year honors in PRovoke Media’s rankings across North America, EMEA, and the Asia-Pacific region.
“Golin has been on an astonishing winning streak, delivering consistent excellence in its creative work in the US, the UK, and throughout Asia and standing out among the world’s leading agencies on every criterion, from growth to innovation—particularly in AI—to workplace culture,” said Paul Holmes, CEO and founder, PRovoke Media.
The agency’s creative prowess across innovation and purpose was further demonstrated through two campaigns that earned top rankings in the Global SABRE Awards Top 40 Campaigns of the Year. Grubhub’s “Special Delivery” campaign led out of Golin’s headquarters in Chicago secured the #21 spot, while Save the Children’s “Tiniest Room” campaign led out of Golin Romania earned #17, showcasing the agency’s ability to create impactful work that reached and resonated with specific target audiences.
“Being named the best in the world for the second consecutive year is a rare feat, and we don’t take it lightly,” said Ellen Ryan Mardkis, Chairman, Golin. “This recognition is a special honor, and one that is truly possible because of our partnerships with great clients who trust us to make change that matters, and because of our dedicated and talented teams who bring world-class client service to our business. Together, we’re able to do brave work that makes us proud and impacts the industry.
Golin was selected from among 300 firms spanning North America, Latin America, the UK, Europe, Africa, the Middle East, Asia, South Asia, and Australia and New Zealand. Agencies were evaluated by PRovoke Media’s editorial team on business performance, creative output, thought leadership, innovation, and workplace culture.
The Global Agency of the Year recognition comes as Golin continues to lead the industry in AI integration and transformation, with 93% of global staff using AI daily and the agency winning and growing clients across their robust portfolio of consumer, corporate affairs, health and technology clients.
Had to remove the growth stat since it’s technically confidential.