Agency’s comprehensive suite of solutions streamlines clients’ biggest challenges: influencer vetting, optimizing content performance, and delivering faster measurement insights for brands.
CHICAGO (September 24, 2025) – Interpublic Group (NYSE: IPG) agency Golin today unveiled a new suite of influencer marketing solutions, developed by the agency’s social strategy and analytics experts. The comprehensive platform combines advanced AI technology with human expertise to revolutionize influencer partnerships—vetting creators 200% faster, delivering measurement insights at one-tenth traditional costs, and predicting content performance before publication.
The proprietary suite focuses on three key innovations that address clients’ biggest challenges:
- FitCheck is an AI-powered brand safety solution that thoroughly evaluates creator partnerships at scale. The service analyzes 10+ years of creator content history in hours instead of weeks, processing audience alignment and potential risk markers 200% faster than manual methods. This comprehensive assessment minimizes brand safety concerns while identifying ideal creators who might be overlooked through traditional vetting; multiple global brands have already avoided potential partnership controversies while identifying ideal creators through the platform.
- Influencer IQ is a breakthrough measurement solution that delivers brand lift insights with one-day turnaround at one-tenth the cost of traditional studies. The platform measures true influence across awareness, consideration, emotional resonance, brand perception, and conversion potential. Unlike traditional engagement metrics, Influencer IQ connects creator content directly to business objectives, providing actionable performance insights.
- Emotiv Intelligence is an AI-driven content testing platform that predicts performance by analyzing second-by-second emotional responses before publication. Results are delivered within 24 hours versus weeks with traditional testing. This predictive capability allows brands to optimize creator content pre-launch, significantly improving performance and ROI.
“Our new suite of influencer technologies solves the three biggest challenges our clients face today: identifying the right creators quickly, measuring true impact efficiently and at scale, and predicting content performance accurately,” said Kim Mittag, U.S. head of influencer, Golin. “We’re fundamentally changing how brands navigate and win in the creator economy.”
“This technology represents a shift away from the subjective guesswork that has historically plagued influencer marketing,” said Amit Wadehra, EVP, head of digital, Golin Chicago. “Beyond just processing more data faster, we’re measuring dimensions that were previously impossible to quantify – from frame-by-frame emotional responses to true audience resonance. This unlocks an entirely new layer of understanding, allowing our talented social and digital leaders to provide strategic counsel that’s not just faster and more precise, but fundamentally more insightful about what genuinely moves audiences.”
Golin’s innovations arrive as brands face increasing pressure to verify creator partnerships and prove ROI in the $24 billion influencer marketing industry, which requires more sophisticated tools to ensure compliance and demonstrate business impact. The solutions address evolving platform regulations and measurement challenges.
The new influencer innovations are available immediately for brands seeking to modernize their influencer marketing programs. Visit www.golin.com for more information.