52 Weeks of Worldpay
Worldpay, known for supporting large companies like Tesco, wanted to show small businesses how Worldpay can also help them grow and prosper.
Our “52 Weeks of Worldpay campaign”, a data-driven press office, uses Worldpay’s internal data to spotlight stories that champion the value and insights Worldpay can deliver to its customers. A real-time news tracking service is designed to give Worldpay a significant edge over its peers, able to both piggy-back on and disrupt the news agenda.
Golin’s approach resulted in over 550 pieces of unique media coverage. This represents a rise of 465% in overall coverage. More than 85% of all stories include Worldpay’s data and business insights and sentiment towards the brand moved from -10% to a positive 30%.