The Change That Matters

To cut thru the sea of sameness in B2B marketing.

The Work

Golin partnered with Adobe bringing Hasan Minhaj into the brand’s creative idea to engage with the nation’s small businesses and disrupt the B2B category.

The Impact

The campaign exceeded every benchmark. Creating a record breaking 99% positivity, unheard of in the b2b industry and driving a double digit growth in subscribers.