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ASICS | MINDRACE

The first sports brand to sponsor athletes not to move
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The Change That Matters

To champion ASICS ‘Sound body. Sound mind’ ethos by demonstrating the power of exercise on our mental health.

The Work

In a world first, we sponsored athletes not to move and used cutting edge biometrics to measure the impact on their wellbeing.

The Impact

The activity made news for ASICS across all major lifestyle and sports media, proving that we need just 15.09 minutes of exercise daily to maintain our mental wellbeing.

"The impact of inactivity on our mental health has been revealed for the first time"

Shots

man reading his health scores on a screen man reading his health scores on a screen
woman sitting with eyes closed wearing a health scanner woman sitting with eyes closed wearing a health scanner
man looking up at screen that is showing his health metrics man looking up at screen that is showing his health metrics
screenshot of Shots article with a headline that reads screenshot of Shots article with a headline that reads
6 people jogging on a beach 6 people jogging on a beach