Crayola: Colors of the World

Crayola introduced 24 new specially formulated crayons designed to represent over 40 global skin tones so children could accurately color themselves into the world. Colors of the World crayons were launched by Crayola and Golin to increase representation and foster a greater sense of inclusion. The 24 & 32-count crayon packs include crayons wrapped in skin tone gradient-color labels with realistic color names – such as Light Golden, Deep Almond, Medium Deep Rose, etc. – translated in English, Spanish and French. The 32-count packs include eight additional colors for hair and eyes. With the help of the Golin team, the product news has so far collectively generated more than 866 placements and 2.1 billion impressions.