crayola colors of the world logo overlaid on top of hands

CRAYOLA | COLORS OF THE WORLD

Coloring the world a different way
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Challenge

Use Crayola to inspire everyone’s creativity.

The Work

We created 24 new specially formulated crayons to represent over 40 global skin tones so children could accurately color themselves into the world.

Impact

Colors Of The World has generated more than 866 placements, 2.1 billion impressions and was awarded the most creative Toy Of The Year in 2020.

“Crayola are normalizing the positivity of diversity and inclusion”

Forbes