crayola colors of the world logo overlaid on top of hands

CRAYOLA | COLORS OF THE WORLD

Coloring the world a different way
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Challenge

Use Crayola to inspire everyone’s creativity.

The Work

We created 24 new specially formulated crayons to represent over 40 global skin tones so children could accurately color themselves into the world.

Impact

Colors Of The World has generated more than 866 placements, 2.1 billion impressions and was awarded the most creative Toy Of The Year in 2020.

“Crayola are normalizing the positivity of diversity and inclusion”

Forbes

children's drawing of a superhero children's drawing of a superhero
woman using crayola colors of the world crayons woman using crayola colors of the world crayons
swatches of colors of the world crayon colors swatches of colors of the world crayon colors
kids sitting in a classroom learning kids sitting in a classroom learning
box of colors of the world pencils box of colors of the world pencils