The Change That Matters

As children spend more and more time inside, the global prevalence of myopia (nearsightedness) in kids aged 6-10 is growing rapidly. Many parents are unaware that the disease’s progression can increase by spending less time outside and more time on screens.  

The Work

Sight Sanctuary engaged both parent and HCP influencers in the U.S., U.K. and Canada to drive awareness and inspire families to tap into nostalgia and make outdoor adventures a mainstay of vacation activities. Influencers created outdoor spaces like tree houses, forts, and sport courts to offer a fun escape from screen time and drive awareness of the disease.

The Impact

The campaign garnered 2.4 million impressions and a 2.86% click through rate to the GMAC website. Additionally, earned and sponsored media efforts, including a sponsored article in HuffPost, resulted in 245.8M+ media impressions and 24K+ site clicks, the highest volume in website visits to date.