Lexus: Accelerator Network

August 20, 2019

The Accelerator Network campaign is an influencer program created in partnership with Lexus to tell authentic and versatile stories of real people that align to the interests and lifestyles of the Lexus ES F-Sport audience. Golin partnered with creative talent – dancers, athletes, designers, and videographers – to tell their stories of how they “chase the horizon.” Leading first with the story and second with the vehicle, our goal was to humanize the brand through a people-led storytelling approach, while creating parallels between lifestyle interests and vehicle experiences on Lexus’ owned channels.