Magnum needed to generate mass global excitement for a second year of the Magnum “Dare to Go Double and Release the Beast” campaign. So, they tapped Golin to personify this attitude and infuse Magnum’s presence into the saturated media space during the Cannes Film Festival.
Golin set out to get Magnum’s audience to embrace their inner fierceness by partnering with Moschino’s Jeremy Scott and superstar Cara Delevingne, two of the biggest and boldest names in fashion and film to create engaging content, an exclusive bag collection, limited edition packaging and a global launch event in Cannes.
With Cara and Jeremy, Golin descended upon the world’s premier cultural event and executed the ‘Magnum x Moschino’ launch event. Revealing bags that were later unveiled at first-ever co-branded Cannes party.
Golin and Magnum celebrated their most successful Magnum Global campaign to date with 9 billion impressions worldwide, and an 83 percent message penetration.