Magnum x Iris Apfel: True to Pleasure

Our 11th Magnum campaign, #NeverStopPlaying, stars fashion icon, business woman and modern-day muse, Iris Apfel, to inspire people to be true to what brings them true pleasure. Golin, working in parallel to sister agencies Lola and Mullen Lowe profero, launched Magnum’s latest campaign by starring Iris in vivid, bold and colourful stills, shot by shot by the inimitable Mert Alas & Marcus Piggott who captured Iris’ hallmark playful and fearless spirt. The campaign also sees Iris take her turn to star in two short films, which were directed by Martin Werner and set into short episodes.