Kiki, a McDonald's worker

McDONALD'S | THANK YOU CREW

Two words that mean the world
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Challenge

To build trust for McDonald's across its communities.

The Work

A world-first initiative that inspires fandom for our people, as well as our food.

Impact

Since launch, Thank You Crew has seen record levels of community engagement and nationwide impact. A new chapter will launch later this year. Thank you to Wieden+Kennedy for the case film.

"An idea that every business should copy"

INC.