The Change That Matters

Hype the new Loki ‘God of Mischief’ meal to our fans.

The Work

Loki time travels back to a 1980’s McDonald’s in the new season of the show, so we decided to let our fans do the same.

The Impact

Our 1980’s launch drove fans into a frenzy, driving over 1000 national and earned stories, beating social media benchmarks six times.