The Change That Matters

To demonstrate Tag’s ‘Dirt Is Good’ belief by inspiring gamers to play outside.

The Work

Using the language of game trailers and the hype that surrounds the announcement of a new game, we launched ‘Tag’ to gamers globally. A faux game launch that teased the real-world game.

The Impact

The launch of the game was covered widely across gaming and lifestyle sectors, opening up a new audience to Persil and being awarded at major awards shows globally.