Texas Instruments: Engineering Change

Challenge: TI needed to inspire millennial engineers to choose TI, yet many of them were unaware of the impact TI’s products have on the world today and how TI technologies will shape the innovations of tomorrow.

Creative: The team developed an integrated campaign carried out primarily online and through in-person interactions, with the goal of shifting the perception of the TI brand with students.

Change: The campaign helped increase student job applicants by 101 percent, visits to the TI careers site by 175 percent and a growth in Facebook and Twitter fans by 87 and 48 percent respectively.