Magnum x Moschino

CHALLENGE

‘Daring to go Double’ is all about embracing a more empowered personality; saying no to that voice inside your head that says you can’t and just going for it in life. Magnum tasked us to bring this attitude to life with a collaboration.

IDEA

We collaborated with bold and daring designer Jeremy Scott, creative director of Moschino, and international supermodel and actress Cara Delevigne on a 360 campaign which empowered our audience to adopt this attitude via a campaign film we storyboarded, Moschino bag collection, packaging design, major Cannes unveil and local market appearances.

RESULTS

Within just 48 hours of launching, and with no paid media spend, the content had amassed 106.7 million global social media impressions, more than 3 million views and 200,000 likes. At the same time, the launch drove headlines and front pages all over the world; landing in 15 markets. The campaign drove a significant uplift in brand awareness across all key markets studied. Average market uplift was 11%.  US had an uplift of +25%.

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