4 Influencer Marketing Predictions for 2018
Influencer Marketing continued to be a hot topic for brands and agencies alike in 2017. More than ever, we saw clients requesting… Read More
8 Media Trends to Watch in 2018
Media relations will always involve pitching a compelling story to a journalist. But the way that we craft a pitch is changing… and fast. Here… Read More
Closing the Gender Pay Gap
By 4 April 2018, UK employers with more than 250 employees will have to publish their gender pay gap data. We wanted to know exactly… Read More
Influencer Marketing – Three Things Wrong With Your Influencer Marketing Strategy
The influencer marketing landscape has gotten really complex. In the past three months alone, online mentions of the term influencer have increased by more than… Read More
3% Conference, Belonging, and the Need to Get Uncomfortable
“With the sexual harassment, unequal pay, lack of presence at home, and the daily battlefields… why’d you do it?” Lauren Greenfield, director of the Always… Read More
Facebook Increases Ad Transparency Efforts, Creates Even Playing Field for Brands
On Friday, Facebook announced ad transparency efforts geared towards political advertisers so that viewers would be able to tell who the advertisers are and see… Read More
PRWeek Swipe Right Conference: The Power of Relevance
In an increasingly changing digital landscape, relevance is a key differentiator in helping brands break through the clutter. At Golin, we know that relevance isn’t… Read More
The Digital Revolution at Work
It’s almost cliché to say companies face unprecedented challenges brought on by technology disruption, globalization, changing regulations, competition from unexpected industries, and so on. The… Read More
Intern at Golin Chicago
You’re a recent college graduate. Perhaps an aspiring PR professional. A lover of Buzzfeed articles and an avid consumer of the Wall Street Journal (and… Read More